BARC Data (Broadcast Audience Research Council) analyse the television viewership, and the trend both in rural and urban areas. Because, Television is one of the strongest mediums to reach the Indian households easily with all the new creative entertainment which are launched timely. This helps the leading televisions of all the regions of India to brush off the contents that drags their trp.
So, BARC has come up with the data insights for the week 4 which dates from January 25, 2025 to January 31, 2025 of the South Indian Channels which includes Tamil, Telugu, Malayalam and Kannada. Amidst the launch of new channels, the anchored South Indian General Entertainment Channels including Star Maa, Sun TV, Zee kannada are persistent in holding their spots of highest-viewed channels. Here comes the data and the channel displayed in the table.
| Position | Channel Name | Popular TV Serials/Shows | Weekly AMA (Average Minute Audience) |
| 1 | Star Maa | Nuvvunte Naa Jaathaka, Karthiga Deepam, Intiti Ramayanam, BB Telugu | 2459.68 |
| 2 | Sun TV | Moondru Mudichu, Singapenne, Premier Movies, Marumagal | 2065.38 |
| 3 | Zee Telugu | SAREGAMAPA Telugu, Padamati Sandhya Ragam, Gundamma Katha | 1536.93 |
| 4 | Zee Kannada | SARAGAMAPA Kannada, Srirashtu Subhamasthu, Lakshmi Nivasa | 1395.2 |
| 5 | Colors Kannada | Yajamaana, BB Kannada, Majaa Talkies, Bhagya Lakshmi, Vadhu | 1311.52 |
Sun TV is the only Tamil television channel positioned in the second place Cemented between two dominion Telugu channels Star Maa and Zee Telugu. The fourth and the fifth position has been bagged by Zee and Colors network of Kannada region surpassing the competitive channels of the South region. One of the key factors for these televisions to dominate for the past few weeks is their ability to connect with the audiences through engaging stories and reality shows that are rooted to culture & trend of the audiences of the respective regions. These data are the ideal evidence of the benchmarks of these successful South Indian television channels.
